It seems like artistic expressions are no longer the modern what and when, but rather the what and who. At stake might be a process by which high structural forms are incorporated into the semiotic economy of elementary ones. From an art which creates its own context, to units which by the new technologies of reproduction become an element of communication. It resembles the highly contextual dependance of the "I love you". Such expressions take their greater meaning not as abstract acts of expression but as a contextuallized ones. Is the epigenetic stage of aesthetics explored already by corporate media during the second half of the XXth century and which gave rise to its reactions, artisitc tendencies which try to avoid the devaluation of reproduction either by creating something difficult of reproducing (e.g. abstract expressionism) or impossible to reproduce (conceptual art). And the came the art which found in reproduction a form of valuation rather than devaluation, pop art.
